Why does ESPN feel the need to air Yankees, Red Sox games, when there is a much better series going on?

I know it's a rivalry, but come on. There is a four game series going on between the Dodgers and Padres in a division that the Dodgers lead by a 1/2 game, yet we get Yankees, Red Sox on ESPN Friday and Sunday. I think a true baseball fan, or anybody outside of New England, would rather see the other series. I can't go one week without seeing the Red Sox or Yankees play on ESPN. For the record, I am a die-hard Cards fan